OWNED RETAIL SOFTWARE
Custom software for retail.
Control you own.
For retailers and e-commerce operators stuck between ads agencies, web agencies, spreadsheets, and disconnected SaaS. We build portals, operations tools, and storefronts that connect advertising, margins, and commerce — delivered in weeks.
Ads & Merchant expertise for intelligence portals — not campaign managementBuilt in weeks
Systems you own
Retail & e-commerce focus
Netherlands-based
Sound familiar?
These are the friction points we build software to remove — not campaigns we run for you.
Your ads agency reports spend. You still don't see true margin.
Campaign dashboards show clicks and ROAS. They don't show contribution margin after returns, logistics, and product costs. Leadership decides without the full picture.
Retail Performance PortalsYour team reconciles the same numbers in three spreadsheets.
Ads, ERP, warehouse, and finance each tell a slightly different story. Manual Excel glue holds the operation together — until someone is out or a file breaks.
Business Operations SoftwareYour storefront is live, but slow, inflexible, or disconnected from ops.
The webshop was built as a brochure, not as the front door to your operational platform. Speed, feed quality, and inventory truth suffer.
High-Performance StorefrontsWhat we build
Three offerings. One connected platform you control.
Proof from systems we build
Operational outcomes from delivered work — not vanity traffic metrics.
“Instead of explaining numbers, leadership can focus on what to fix and where to intervene.”
“Live PMax spend, Merchant feed health, and true margin in one portal — independent of the agency report.”
Why it matters
- One place for sales, ops, finance
- Connected to systems you already use
- Working in weeks — you run it
Who we are — and aren't — for
- 01We build owned software. We don't run SEO, SEA, or social campaigns.
- 02Best fit: mid-market retail and e-commerce with real operational complexity.
- 03Not a fit: one-off dashboards, cosmetic reporting, or managed marketing retainers.
- 04You keep the system. No lock-in contracts for campaign hours.