Profit-focused ecommerce performance
Real-time visibility into contribution margin, return rates, and channel efficiency — so leadership can optimize for profit, not just revenue.
Contribution Margin
28.4%
Return Rate
12.3%
CAC
€42
MER
4.2x
AOV
€89
What you get: data + software
- Custom integration layer connecting your ad platforms, shop, and warehouse
- True contribution margin per product and category
- Return rate tracking with reason attribution
- Channel efficiency comparison (paid vs organic vs direct)
- Customer acquisition cost by channel and campaign
- Product profitability ranking including returns and logistics
Margin vs Spend Trend
Performance by Channel
Key Insight
Fashion Item X has negative margin due to 38% return rate. Excluding this product line would improve overall contribution margin by 2.4pp. Email channel shows highest efficiency at 42% margin with lowest CAC — opportunity for increased investment.
Best/Worst Products by Margin
| Product | Revenue | Margin | Return Rate | Status |
|---|---|---|---|---|
| Premium Widget Pro | €124K | 42% | 4% | Star performer |
| Basic Bundle | €89K | 35% | 8% | Solid |
| Economy Line | €156K | 12% | 22% | Review pricing |
| Fashion Item X | €67K | -4% | 38% | Discontinue? |
Profit-focused analytics for ecommerce and performance marketing
Ecommerce businesses often optimize for revenue and ROAS while losing sight of true profitability. High return rates, hidden logistics costs, and channel inefficiencies erode margins invisibly.
Octrix helps ecommerce teams see the complete profit picture: contribution margin by product, true cost of returns, channel efficiency including all costs, and customer lifetime value based on actual behavior.
Common outcomes include killing unprofitable products, reallocating spend to efficient channels, reducing return-related losses, and building forecasts based on margins rather than revenue alone.
Whether you're a D2C brand or multi-channel retailer, we help you shift from vanity metrics to profit-focused decision-making.
Frequently Asked Questions
We include product cost, fulfillment, returns, payment processing, and attributed marketing cost to show what each product truly contributes.
Yes—we build practical attribution models that connect marketing spend to actual profit contribution, not just last-click revenue.
We integrate with major platforms like Shopify, WooCommerce, Magento, and custom solutions, plus advertising platforms, payment processors, and logistics systems.