Insights
Guides on agency lock-in, PMax margins, Merchant feed quality, and omnichannel control — written for retailers who want owned systems, not managed campaigns.
30 Jul 2026
Agency lock-in vs owned retail systems
Many mid-market retailers depend on an ads agency for campaigns and a web agency for the storefront. That split can work for execution — until leadership needs one trustworthy view of spend, catalog health, and contribution margin. Then the gap becomes expensive.
Read article28 Jul 2026
PMax without contribution margin is a blind spot
Performance Max optimizes toward conversion signals Google can see. Your contribution margin after returns, shipping, and product cost is often invisible to that optimization. Retailers who only watch ROAS can scale unprofitable SKUs.
Read article25 Jul 2026
Merchant feed quality controls discovery
Shopping and PMax can only sell what Merchant Center understands. Disapproved items, mismatched prices, missing GTINs, and stale availability do more damage than most creative tests — and they often stay invisible until revenue dips.
Read article22 Jul 2026
Omnichannel control needs one system of truth
Omnichannel retailers do not fail because they lack channels. They fail because each channel has its own numbers. Ads, stores, e-commerce, and finance disagree — and leadership spends the week reconciling instead of deciding.
Read articleReady to diagnose where control is leaking?
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